Churn Analysis.Solved with Data.

When a customer cancels, a checkbox isn't enough. Sentic interviews them to find the root cause of the breakup.

AI
Sentic Assistant
Active Interview
AI
What is the main reason you are cancelling your subscription?
We love the features, but the price increased by 50% and it's just out of budget for us now.
Insight Detected98% Confidence

Churn Driver: Price Sensitivity

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How our AI Survey Engine works

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Why are users dropping off at checkout?
Identifying key topics...
Constructing interview logic...
Status
Guide Ready
Sentic Assistant
Live

The pricing page was confusing. I didn't know which plan included the API.

That's helpful context. Specifically, was it the feature comparison table or the plan names that caused the most uncertainty?

Adaptive Follow-up
Analysis Complete
N=142
Top Insight
9.8 Score
Pricing Page Clarity
"API access" was the #1 point of confusion
Theme 2
8.4

Instant Thematic Clustering

Sentic automatically groups open-ended feedback into prioritized findings, eliminating the need for manual sorting.

Sentic Dashboard • 2.0
Total Responses
1,248
+12% this week
Avg. Quality Score
8.9/10
Top tier data only
Actionable Insights
14
View Report →
High Priority

Pricing Confusion

34% of dropped users cited "hidden fees" at checkout as their primary reason for leaving. This correlates with the Q3 churn spike.

Verbatim Quote

"I loved the product, but when I got to the final screen, the 'service fee' added $20. Be transparent upfront!"

Support Praise

The new chat widget is a hit. "Response time" sentiment improved by +4.2 points.

New insight detected just now

Cancellation Flow vs. Exit Interview

Stop guessing why they left. Start fixing the actual problems.

Traditional

Static Forms

Respondents rush through generic multiple-choice questions. You get shallow data and thousands of empty text fields.

ID
Feedback
#001
N/A
#002
It was fine.
#003
N/A
+ 482 more rows...
Sentic

Adaptive Interviews

AI asks relevant follow-up questions in real-time. You get rich, detailed stories and the “why” behind the data.

That's interesting. Can you tell me more about why the checkout felt slow?

I couldn't find the guest checkout option, so I had to create an account.

Insight: Guest Checkout Friction